Cricket Australia is responsible for the development and participation of the game of cricket in Australia, from the tip of the triangle (the elite international teams) to the grassroots junior and club level.

Cricket Australia take inclusion seriously. They wanted to show clubs how they could be more inclusive environments in a way that was both entertaining and engaging.

We worked with Cricket Australia to devise the “That’s Club Genius!” campaign roll out of 30+ videos over the club cricket season. We scripted, developed and produced this project from iteration through to delivery, including shoots in four states.

Covering all-abilities cricket, Indigenous engagement, championing Women’s cricket and LGBT inclusion, these videos were rolled out in a cohesive campaign across social media in conjunction with a number of competitions and incentives for clubs and participants.