Everyone likes checklists, I know I do, I write one everyday when I get out of bed in the morning to list off all the important things I need to finish in the day. So here is a pre-made checklist just for you, it covers all the things you need to do in order to nail your upcoming video content.
Our “Creating Awesome Content” Checklist
Audience – Write down the name of the specific “client” or “personality” you want to talk to – demographic, job title, where they mingle, what they spend their weekends doing – the more you know, the better.
Message – Write down the one problem they have that only you can solve – what is it that you offer that helps them? The key here, is one problem, don’t try and solve 5 problems in a single video. 1 Problem = 1 Solution. Simples.
Story – Write down the top benefits that the client gets by you solving their problem – think about it from the client point of view, what do they want to hear? Not what you want to hear – you’re not selling to yourself after all.
Call to Action – Write down your call to action – what do you want the client to do? This needs to be more specific than – “check out our website.” Do you want them to call you? Fill out a form? Send you an email? Pick one thing.
Bring all this info to your video producer – a great video producer will help you morph this into a video that is going to be effective. If you bring the right info to the table, the process is quicker and the video will be infinitely better.
Be open to feedback – think of the video producer as an objective party, they could deliver you some home-truths or some idea reinforcement.
Beware the video producer that lets you do it all – video production is a collaborative process, the onus should not be on just you or just the video producer. Work together!
So there it is: a seven step checklist to creating better content, try it out and happy planning.